A timeless elegance with a nonconformist spirit, a project that begins with the desire to imagine something different and exclusive,
bucking the trend of standardization and simplification.
In 1976 the brand MITCHUMM was founded by 3 friends that loved life, colors and freedom. Daniele Tino follows through the brand during the fantastic 80’ and 90’.
His son Alessandro inherits his passion and aptitude.
Today MITCHUMM Industries is a brand strongly influenced by his personality and his very personal take on elegance. It is now present in many selected multibrand stores all over the world: in Italy, Europe, the USA and the Far East.
Alessandro Tino has designed a new style. He has liberated the tie from the constraints of traditional male elegance and introduced unique and original accessories, transforming them with a fanciful sophistication that takes advantage of the individual detail, using it wisely and making it the center of attention.
The MITCHUMM man is Italian in spirit, sometimes irreverent with colors, and finds inspiration in the taste of the English gentleman.
He lets his style express itself through the nonchalance of a wool bowties with a carefully tied knot, through the vibrant tones of a tie, through the traditional italian cottons for his iconic shirts, through the game of printed denim fabrics and the special and unique wood buttons.
From the joy of materials and experimentation, an original classic is born.
A MITCHUMM collection begin with an instinct, a scent that has stayed with us, a momentary sensation. Usually, the memory of a journey, the meeting with a particular person… Alessandro is an inquisitive, watchful man. He is captivated by everything that’s new and different.
That’s what happens when he travels; he likes to get to grips with things. Travelling without experiencing anything is meaningless and worthless. Travelling to open up the soul, on the other hand, is what he does best. Then we go home and we deep in search of a unifying theme, which is very often a color or a certain fabric.
We like MITCHUMM collections to say something about all this, to evoke a story, mingling, coming alive, expressing the desire to experiment, to find an impetus. Matching fabrics, reworkings of some of our iconic garments, different every season, “loud” colors in the foreground… It’s like if we were trying to let our imagination run free, just like we make when we are in a new place, always looking for a different point of view, free from pre-conceived ideas.
Whoever wears MITCHUMM must know he is choosing a garment with a history, a history that unites style and functionality. We like to think that the man who wears our style is able to feel equally pristine and relaxed at eight in the morning as at nine at night, in any situation.
The wearability of our clothes, the tone of our accessories, certain details like a shirt with “irreverent” colors, a fine-knit printed tie, everything that suggests that whoever wears MITCHUMM is making a style choice but also a personality choice, and usually one that is far from conventional.
So, unique shirts, unconventional prints, bowties, ties, cufflinks, wooded buttons, soft cottons, precious wools, I pad cases, suspenders,… an explosive power of unique and unrepeatable fabrics.
The MITCHUMM is a man who dressing in a way that’s original, sometimes unconventional, but with the desire to convey something important, namely that the best piece of clothing is one’s own free will, what one is or what one prefers to be. You can have the most sophisticated suit but if your way of wearing it doesn’t let any part of you show through, then you’ve made the wrong choice. Clothes don’t give you an identity, they provide a temporary pass, but you can only get by on charm for a few minutes…
Mitchumm Industries loves you!